This has to be one of most intelligent books I have read in a long time! Add to that the generous heap of humour- nope, not ‘in-your-face’ kind of humor, not slapstick humor, but the classy Wodehousian kinds…AND immaculate grammar (I haven’t seen people use such grammatically delightful sentences these days either!!), and before I forget, there’s almost the entire Philip Kotler…dipped in gooey chocolate.
The writing is smooth, the ideas flow uniformly, uni-directionally, and that is so important because one can tend to go all over the place especially when humour is such an integral part of the book and gets incorporated along with a story and lots of management lessons! The author gives us some great insights into his characters and life at the same time, tinged with subtle sarcasm and classy humour.
The story is enjoyable, in a certain ‘have-been-there-have-done-that’ or ‘have-experienced-that’ kind of way- be it as the dumb boss Spike, to whom even concepts in plain English sound like Swahili, the poor subordinate Jerry who’s suddenly thrust into limelight, except without any light, or as Tyke who is intelligent enough but yet, not enough to make any sense to his boss! And then there’s Tom the rival, unwillingly dragged into the game of one-upmanship and his even more unwilling subordinate Jasper. People who have seen the ugly underbelly of corporate life will tend to nod their heads assertively at every scene.
The plot is hilarious to say the least, Kotler would probably now be wondering why he didn’t think of such an innovative and humourous way to teach us his principles! Be it a satirical face of the society or the basics of marketing management, the plot smacks you hard on your head before leaving you to contemplate in solitude and then…contemplate some more!
I’d say pick up your copy right away, and savour the delight of some exceptional writing, but leave the hot coffee behind, lest you scald your behind, laughing long and hard. Yeah, that’s what this book is, a complete laugh riot!
Title- A Dog Eat Dog Food World
Price- Rs. 150- in paperback, Rs.99/- on Kindle
My rating- 4/5